Friday, March 1, 2013

Project 2


 INTRODUCTION TO COMPUTER GRAPHICS ART 125  | Professor Groat
Commemorative Stamp Design
This project will require you to create one original stamp design that commemorates a subject with social significance that has personal meaning to you. The stamp that you create must be based a design style from the past, and include distinguishing design characteristics reflective of the chosen style. The stamp will be designed and composed within a philatelic page layout that includes both an actual scale and oversized rendition of the stamp design, accompanied by descriptive text.

DESIGN CONCEPT
Stamp Theme: Commemorative design subject with social significance that has personal meaning to you.

Possible subjects:  Important inventions, Iconic people from history, Popular culture possessing essential social substance, Social and political movements in history, Historic architecture.
LEARNING OUTCOMES

Ø  Creative an original commemorative stamp design.

 
Ø  Articulate how the design principles emphasis, contrast, balance, flow, alignment and repetition have been used to create a unified and balanced design.

 
Ø  Articulate how distinguishing design elements from a historic design movement have been applied to the stamp design.

 

DUE DATES

3/6          Collage of 20-30 of your favorite stamp designs: Step #1

3/11      Analysis of your favorite three stamps: Step #2

3/13      Stamp examples in each of the seven (7) design styles Step #3

3/18      Central Image Design/Illustration Step #4

3/20      10 Thumbnails – FIRST ROUND Step #5

3/25      5 Thumbnails – SECOND ROUND Step #6

3/27      Philatelic Page Layout with all required information

4/10      Full Size comprehensive (final digital rendition posted on blog with essay)

4/15      Final digital comp. printed and mounted on black foam board

 DESIGN MOVEMENTS
Design Styles: Art Nouveau (Late 19th Century to Early 20th Century)
Bauhaus (1920’s)
Constructivism (1913-1920's)
Art Deco (1920-1930)
International Typographic Style (Also referred to as the Swiss School of Design 1950-1970)
Modernism / Modern Movement/New York School (1940’s)
Post-Modern Design (Current)

 CREATIVE PROCESS
1. Collect visual examples of (20) twenty to (30) thirty stamp designs that are visually engaging to you, and place digital renditions of what you have researched on your blog.

2. Choose your three (3) favorite designs. Make a descriptive list (in bullet form) referencing the specific informational elements and design elements/principles that are contained within the three chosen stamps. Both the informational stamp elements, along with the design elements and principles are outlined below.
3. Collect three to five (3-5) examples of the historic design style that your stamp will be based upon. Make a descriptive list (in bullet form) outlining the distinguishing design characteristics of each stamp example.
The design characteristics should be unique to the historic style.

4. Create Illustration that presents your subject, using a traditional medium such as, watercolor, acrylic or oil paint, colored pencil, graphite, etc. The illustration can either be completed from direct observation or from a digital image.  If you chose not to create an illustration you may create an original stylized facsimile (or tracing) in Photoshop of a digital image. You may also integrate two or more original digital photographs together into an inventive montage.  However, the digital images must be taken with your own camera.

 5. Thumbnail Sketches Work on 10 (ten) thumbnail sketches that explore design concepts.
6. Chose strongest thumbnail concept and complete 5 (five) more thumbnail sketches that explore variations on a single design theme.

 7. Comprehensive created in Photoshop – Scanning and Designing
SIZE
Size: 11”x8-1/2”  |   Media: digital  | Color: Full color | Printed: on gloss or matt photo paper

 INFORMATIONAL ELEMENTS
§ Central Image based on an original illustration.
§ Denomination of stamp (Example: 37 cents, $1)
§ Country of Origin (Example: USA)
§ Reference to subject/theme
§ Date of subject/theme
§ Date (year) Stamp was Designed (The year ―2011 must be typeset in 7 or 8 points)
§ Other information that you feel is appropriate (and represented on stamp designs that you have researched)

 DESIGN ATTRIBUTES
When identifying the attributes, ask yourself: “How do these design attributes work together to visually communicate both the commemorative message and historic design sensibility?
§ Shape of Postage Stamp: Proportion of Stamp / Horizontal or vertical

§ Colors: Colors that enhance both the message and design.

§ Type of Central Image: Original illustration, photography or Photoshop artwork

§ Line Detailing: Borders

§ Interpretive Dimension of Type: Type style that expresses both the subject and historic design style

§ Typographical Layout: Vertical Type, Horizontal Type, Type on a curve

§ Hierarchical arrangement of elements, visual and informational flow from the most to least important.

§ Position (proximity) of all informational elements / Symmetrical/Asymmetrical

§ Compositional Devices: Use of alignment within the grid

§ Type of Visual Balance: Symmetrical or Asymmetrical

§ Illusion of Space and  Depth

§ Relationship of Positive and Negative Space

PHILATELIC PAGE LAYOUT DESIGN

The stamp will be both designed and composed within a philatelic page layout that includes both an actual scale and oversized rendition of the stamp design, accompanied by descriptive text.

What to include:

1. Your name and Title Design

2. Name of Software Used and Date of design.

3.  Paragraph specifically describing how your stamp visually communicates the subject that you have chosen to commemorate and historic style you had chosen to model your design after.

 
DESIGN TECHNIQUES TO CONSIDER

1. Contrasting Scale of Images

2. Contrasting Scale of Type

3. Typographical Variation:  a.) Upper Case / Lower Case  b.) Weight of Text / Bold / Italic

c.) Varied Letter Spacing

4. Considering the amount of Negative Space left in design

5. Clustering of Text Into Units Based On Content

6. Nesting Text

7. Overlapping of Images and Text To Create Unity

8. Typographical Harmony – Family of Font, Style of Font

9. Color Harmony – Relationship of Text Color with Image Color

 
PHILATELIC RESOURCES

United States Postal Service commemorative stamps


 United States Postal Museum


 History

http://www.usps.com/history/anrpt04/stamps.htm

http://en.wikipedia.org/wiki/Postage_stamp#History

 STUDENT STAMP DESIGN BLOG EXAMPLES:




 

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