Project #1 - Form Expressing Content

Art 125- Groat | Introduction to Computer Graphics

FORM & CONTENT

Black, White & Gray

TYPOGRAPHICAL DESIGN

 

Your assignment is to create a grayscale typographical design involving the words: emphasis, contrast, balance, flow and repetition.  The “forms” of the words must reflect the “content”—meaning, the design of the type must visually express the meaning of the word. Emphasis must be positioned as the center of interest, flow must appear in rhythmic, fluid motion, repetition must be repeated, etc. The design must include all six concepts and conform to the “Rule of Thirds” within the grid.

 

Emphasis | Contrast | Repetition

Alignment | Balance | Flow

Learning Outcomes:

Ø  Create a unified and balanced typographical design consisting of various forms that express content.

 

Ø  Articulate how the design principles emphasis, contrast, balance, flow, alignment and repetition have been used to create a unified and balanced design.

Size:

11”x8-1/2”  |   Media: digital  | Grayscale Combined with Color  |

Printed on Gloss or Matt Photo Paper

 

What’s Due:

9/3        10 Thumbnails – FIRST ROUND

9/5        5 Thumbnails – SECOND ROUND

9/26     Full Size comprehensive (digital – posted on blog with essay)

10/1     Final Digital Printed and mounted on black foam board

 

What’s Required:

Ø  Mounted Comprehensive on black foam board. 2.5 inches all around, 3 inches on the bottom.

 

Ø  Thumbnails, Rough and Comprehensive presented on blog and in class during critiques!

 

Ø  The design must include all six concepts and conform to the “Rule of Thirds” within the grid.

 

Ø  Variation of Grayscale

 

Graded On:

Ø  How well you address the needs of the assignment

Ø  Craftsmanship and meeting due dates

 

 

Essay Outline:

 

1. Describe how the design principles: emphasis, contrast, balance, flow, alignment and repetition have specifically been implemented to create a single unified design conforming to the rule of thirds.

 

2. Describe how the typographical forms of the words: emphasis, contrast, balance, flow, alignment and repetition have been altered in order to visually communicate (or express non-verbally) the content (what the word actually means.)

 

Full credit will only be given to very specific and thorough essays.

 

Concepts to consider in the development of the design:

 

· Where’s the focal-point?

 

· How do the secondary and tertiary elements direct the viewer’s eyes to the focal- point?

 

· How has visual flow been established?

 

· Is the design balanced, how?

 

· What elements have been repeated?

 

· How has alignment been implemented, and could it further enhance the design?

 

· Is there enough negative space within the design?

 

· Does Contrast in scale exist: Big, Medium and Small?

 

· Vary the thickness

 

· Vary the value – work with grayscale

 

· Vary the font style

 

· Overlap words

 

· Crop-off words at edge of page