Project #1

Art 125- Groat | Introduction to Computer Graphics

FORM & CONTENT

TYPOGRAPHICAL DESIGN

 

You are to create a grayscale or monochromatic typographical design within Adobe Photoshop involving the six words: emphasis, contrast, balance, alignment, flow and repetition.  The forms that are designed for each of these six words must reflect their content, (which means the typographical design of each term must visually express the meaning of the word itself.)  Additionally, the design as a whole must conform to the “rule of thirds” within the grid, and include all six words in a unified composition through the implementation of each of these six design principles. The design must have an area that is emphasized, appear visually balanced, shows evidence of contrast, alignment, and repetition and contain an overall sense of rhythmic visual flow.  Finally, the design must be based on a visual (and informational) hierarchy where one is visually directed to look at the terms “emphasis” first, “balance” second and “contrast” third. The remaining three words may be organized into any visual hierarchy the student chooses.

Emphasis | Contrast | Repetition

Alignment | Balance | Flow

 

Learning Outcomes:

Ø  Create a unified and balanced typographical design consisting of various forms that express content.

 

Ø  Articulate how the design principles emphasis, contrast, balance, flow, alignment and repetition have been used to create a unified and balanced design.

Size:

11”x8-1/2”  |   Media: digital  | Grayscale or Monochromatic | Printed on Gloss Photo Paper

 

What’s Due:

2/4       30 Thumbnails, 5 for each of the six words

2/6       5 Thumbnails with shapes – FIRST ROUND

2/11      5 Thumbnails with words – FIRST ROUND

2/13      5 Thumbnails exploring variations of the best design concept – SECOND ROUND

2/27      Full Size comprehensive (digital – posted on blog with essay)

3/4       Final Digital Printed and mounted on black foam board

 

What’s Required:

Ø  Mounted Comprehensive on black foam board. 2.5 inches all around, 3 inches on the bottom.

 

Ø  Items Outlined within Project Assessment

 

Grading and Project Assessment

Overall Grade

60 points ..........Project criteria: five areas noted below

10 points .......... Attendance / Class Participation

10 points .......... Printed and Mounted Digital Comprehensive

10 points .......... Digital Thumbnails and Final Design Blog Postings

10 points ..........  Essay Posted On Blog

Each student will be required to describe verbally their creative process, and how their design specifically reflects the project criteria. The instructor will also critique the students’ designs and assess each student’s ability to create an original design that visually communicates the particular typographical layout that is outlined within the criteria of the learning activity. Students are also free to critique on another’s designs. Lastly, each student will be required to write brief essay that articulates these two areas:

1. Describe how the design principles: emphasis, contrast, balance, flow, alignment and repetition have specifically been implemented to create a single unified design conforming to the rule of thirds.

 

2. Describe how the typographical forms of the words: emphasis, contrast, balance, flow, alignment and repetition have been altered in order to visually communicate (or express non-verbally) the content (what the word actually means.)

 

Criteria for Success

#1-#4 design rating system

Each of the five assessment areas will be given a rating between 1 and 4,

with a maximum score of 20.

#1 not meeting standard

#2 approaching standard,

#3 meeting standard,

#4 exceeding the standard

 

Project Assessment Areas

1. The Design includes all six words (design principles).
2. The forms of each word reflect their meanings.
3. The design as a whole (“the gestalt”) is based on the “rule of thirds”.
4. Each of the six design principles themselves have been implemented into organizing the overall composition.
5. The design includes a clear visual (and informational) hierarchy (Primary, Secondary and Tertiary), beginning with “Emphasis”, to “Balance” and then “Contrast”.